Crystal Logos & Shop Branding

One of the most important things you will do with a crystal shop is choose your name, logo, and look. A crystal logo might seem like something you can just whip up, but this is CORE to your entire crystal business for a variety of reasons. This is your brand identity, and how people will get to know you.

It may be tempting to ‘just get something up’, but I encourage you to think it through for a bit before you jump. Think through the logo, the brand colors, the name, the vibe you are going for. And think into the future… the last thing you want to have to do is go back and re-do everything. Trust me, it will cost you both money and time you won’t have running a small business. Not to mention you don’t want to throw people off with a new logo or feel later once you’ve built your following.

Crystal logos and branding are important aspects of creating a successful crystal business. A well-designed logo can attract customers and create a professional image for your brand. When creating a crystal logo, it is important to consider the symbolism of the crystals you are using. For example, a logo featuring amethyst may symbolize spirituality and calmness, while a logo featuring rose quartz may symbolize love and compassion.

In addition to logos, branding is an important aspect of building a successful crystal business. Branding includes all aspects of your business, such as the name, slogan, color scheme, and packaging design. When developing your brand, it is important to consider your target audience and what will appeal to them. For example, a brand targeting young adults may use bright colors and modern designs, while a brand targeting a more mature audience may use more traditional designs and earthy colors.

When creating your crystal logo and branding, it is important to consider the legal aspects of branding. This includes trademarks and copyrights. Before using any images or designs in your branding, it is important to make sure that they are not trademarked or copyrighted by another company. It is also important to register your own trademarks and copyrights to protect your brand. Consulting with a lawyer who specializes in intellectual property can be helpful in navigating these legal aspects.

Crystal Logos

Creating a logo for your new crystal shop is probably one of the most exciting, yet stressful things you will do! After all this is not only your business name, but also your businesses visual identity. This section will probably cover some overall crystal shop branding as well, but for now let’s focus on your crystal shop logo.

1. Determine your shop name if you haven’t yet. Remember, think long term. Be ORIGINAL! Do not, and I mean never ever copy someone else’s crystal shop name, logo, look, etc. Crystal world knows, and will talk, and you will start off your business with bad crystal and karmic vibes.

– Look on Google, Instagram, Facebook, etc. to see if your ideal business name is being used, or if there is something very similar…. if there is, you may want to change it up.

– In addition to that, you will want to see if your chosen name is available on social media. You will want the SAME handle across any social media platforms. You don’t want to make it hard to find you.

– Similar to that, also look on Google Domains to see if your URL is available. Even if you aren’t ready for a site yet, it is a good $12 per year investment to lock it in for the future. Plus even if you get an Etsy shop, you can forward your custom URL to it!

2. Once you have your shop name you will need to get your crystal shop LOGO!! Again, time to be original. Do not copy another shop’s logo. Don’t even go to another designer and say ‘can you create this logo but in my name?’. Not cool! Think through your vibe, and it is totally ok to vibe inspiration examples, but be unique.

There are a few places and ways to get your logo developed. You might be able to find some ready made Canva designs, or assets on Adobe Stock Photos… but I will tell you, these are becoming a dime a dozen. I can almost guarantee you can find something more original for a decent price.  Fiverr has tons of illustrators out there who are willing to make you a logo for a decent price. Or you can reach out to illustrators or artists you like on Instagram who may be willing to help you design something!

Crystal Logo Guidelines

Here are some things to keep in mind when having your crystal shop logo created…. again, to hopefully avoid headaches down the line.

• KEY!!!!! Can your crystal logo work in a circle! This is one thing I would HIGHLY recommend considering. Almost all social media sites, google mail, Favicons, etc. will need you to have your logo shown in a circle or small square. If you logo is only a long horizontal, it will look TERRIBLE in this situation, not to mention no one will be able to see your logo.
• When in the circle, make sure it fills the space! you need people to see and recognize your logo quickly during a scroll.
• Make sure you can have a horizontal AND vertical version of your logo
• Make sure your logo can work on both light and dark backgrounds
• Even if you have a colorful logo, can you also make it all black or all white? You may find you need this more than you think. Plus if you ever get things printed, you may want to save money being able to print in black and white, or embroidery with one color.

Shop Theme and Colors

While you are designing your logo, you will also need to settle on your shop colors and theme. You’ll want to keep your color codes and shades consistent on whatever you do. This helps you look more professional, but will also save you time in the long run if you are working with designers.

Getting Materials Printed

You can use a ton of options like Vista Print, Uprinting, Moo, etc. for most standard things like business cards. But if you need a little more help in the design category, and want to explore more products like shirts, signs, trinkets and more, I would suggest looking over on Zazzle. They have thousands of design options and templates that artists have added to make things easy for you. There are even crystal related ones! You can use these pre-made templates and just add your shop information, or you can usually go and customize the template even more like fonts and layout to make it your own.